Football is big business and sports marketing comes in different forms. I am a huge football fan and rivalry is part of the game. Manchester United are one of the biggest clubs in England, they have a ridiculous amount of silverware, a huge international fan base and they recently lost two of their key players. Ronaldo went to Real Madrid who are like Manchester United's richer older more successful brother. While Carlos Tevez joined local rivals Manchester City who are aiming to emulate United and become a successful club. The billboard above is part of Manchester City's local marketing campaign and I have to admit its pretty good. Unfortunately, Tevez is not the most marketable footballer and Ronaldo is as the Nike / Bugatti ad below demonstrate. I still think the billboard is a creative and funny idea from Manchester City. I wish there was more football marketing like this.
The video below was a motivational video created by the Barcelona manager and a journalist to motivate them to win the champions league. Its pretty good and just shows what a lot of passion and creativity can get you. Barca won the champions league final in May 2008 and this video is big hit all over the web.
