Catchy Dance Music Coke

Coca-Cola are a huge company who some loathe and some adore. I personally don't mind coke/diet coke its sugary teeth spoiling liquid makes me happy in a hyper way. Coke have a recent summer advert with a catchy jingle. I was watching TV with my sister and she began humming a catchy tune. I was thinking what song is that maybe its Britney's new song or possibly its some trendy indie-pop bands new myspace hit. Well I was wrong after asking my sister she claimed she could not remember. Conveniently, a few days later on an early Sunday morning TV programme Calvin Harris was interviewed and he had admitted the jingle was his. Calvin Harris being a chart topping dance producer/artisit with a big selling first album and numerous number one hits.

Coke had approached him with the concept of the advert and he supplied them with a really good dance-pop song. So awesome in fact the song, the creatures in the ad and the ad itself all have huge online followings and fan clubs.

I feel this was a great tactic by coke as the concept and music used was great. The ad could strengthen the brand image of coke in the mind of its target audience and to an alternative dance music loving audience. Plus the adverts message is simple yet effective.