Finally....Best of The Decade

After weeks of deliberation, laziness and procastination I have decided. The top 3 ads of the decade are as follows (in no particular order)....



Brilliant ad for Sony that will be in my top 10 forever! A strong statement I know but it simply cuts out all the crap and the term 'colour like no other' is spot on. No need for fancy 3D graphics this was done for real in San Francisco. The Sony Bravia brand is amazingly communicated and it's brand values are highlighted by the tone of the ad, the song used and the really colourful bouncy balls!



I really like this ad for two reasons. Firstly, it was done for real and secondly, I could watch it at least 34 times without getting bored. It's another well thought out ad that communicates itself very well. Additionally, the voice over has the great line "isn't it nice when things just work"...yes Honda, yes it is!



Well it was close between the Cadbury Gorilla with Phil Collins but this was just a great ad that had a good prescence on Youtube, a nice tagline 'Life's for sharing' and it was really well executed it looked almost random. I think it's definetly a top 3 of the decade because it's a live brand experience that was filmed and has hopefully opened the door for more really creative ads in the next decade.