Ads for women......Diet Coke Duffy Bike

Yeah I know the Duffy Diet Coke ad has been around for a while but I have resisted commenting on it until it was absolutely necessary. Now is the time dear friends. Some of these ads that are aimed at women often involve a man of sorts not a real man like myself but one who obviously goes to the gym too much and has a personal trainer and he probably hasn't heard of junk food.

Well Diet Coke had the 1130 campaign which was huge and involved a man who women could swoon over. Now Diet Coke have Duffy on her bike belting out a song. Duffy is a 'popular' artist who has Grammys and Brit awards so her appeal may be wide and I am sure she has a varied fan base with the majority of her fans being women (Diet Coke is aimed at women of course).

Unfortunately, I do not like the ad that much maybe if it was funnier or maybe a bit simpler it would have been great but it seems very cliche and very forced. It seems to try too hard to wink at the women watching the ad and say just be yourselves girls. Maybe it can interpreted as empowering to women but then again maybe it cant. Although, I don't like it that much I appreciate there must have been some form of research which relates to this new angle by diet coke and it will be interesting to what diet coke do next with their ad campaigns.

Gradutae POV

Well I haven't been blogging as much as I should really consider I have a bit more free time on my hands than the average blogger (I assume) but I have been thinking. Yes, dangerously thinking of cunning schemes to get me employment or work experience. I feel the best thing about graduating when I did is that a) I am thinking more strategicaly about my life and b) at least I am at the start of my career. I could be a thirtysomething family man with a mortgage who has just been made redundant! So I suppose things could be alot worse.

But I read the papers (online ofcourse) and I realise that there are haeps of job cuts. Vodafone and ITV are recent annoucements but there are a host of former bankers or finance dudes out there who are unemployed. So I have compiled a list to help others survive:

1) Stay busy and organie your day so your not sat staring at a wall wishing you graduated a year or two earlier/later.
2) Research the industry or industries your trying to find work in (knowledge is power)
3) Stay positive negativity leads to nothing
4) Keep on the job hunt or try looking for work experience
5) If you apply for a job and get rejected get over it! Its part of life and use it to inspire you to achieve your goals.
6) Why not think of business ideas/opportunities
7) Keep it real......Im not sure how but you will know what this means

Basically, its slimpickings out there for us grads and competition is fierce (around 300,000 people graduate ever year) no matter if you want to work in advertising or finance just keep trying and keep an open mind always.

Buy Red Noses

Here is a comic relif ad which I just spotted on the Campiagn website. I like it because of its really funny and you can practically taste the attention to detail. The only thing missing is the velvet loo roll 'soft soft soft' baby or mr muscle but honestly mr muscle doesnt keep it real like he used to. It was made by Fallon and i will give it a big alex thumbs up which is like a pat on the back.

Iphone vs Blackberry just show what they do ad guys

I was at a friends house recently, I know what your thinking which friend as I am Mr popular (just playing) and we were all debating the iPhone versus the blackberry. The iPhone 3G is pretty awesome and whenever I have used one I have been left with that tingling feeling inside that special feeling you get when you eat krispy kremes or when your football team wins a game they should have lost. I am really impressed by the app store and by the Internet capabilities of the device. As soon as I get 'that' job offer from a cool agency seeking a handsome, hardworking and enthusiastic account exec I will maybe just maybe seriously consider upgrading to an iPhone 3G.

On the other hand I am not really that impressed by the blackberry although, admittedly I have spent less time researching blackberry's I like the look of the curve and I hear its Internet capabilities are pretty good too. the blackberry advert in the UK has the premise that blackberry phones leave the whole world in your hands which is a little bit predictable but honestly I don't think I cam come up with something better currently as I have the sniffles and a chesty cough. While the iPhone 3G advert is just a demo of what the phone can do (albeit with sequences shortened). Maybe the best way to advertise technology is to just show what it can do rather than promising you the whole world? I believe that this is the case. Its far more compelling to watch the iPhone hand actor guy search for restaurants by shaking his iPhone using an app from the app store rather than hearing a VO (voice over) telling me the phones great. But I do know many people with blackberrys and they love them so much they call them crackberrys (crack = the drug) which just points out how addictive blackberrys are . Now or soon blackberrys will be coming out on payg aimed at a younger market so they must be doing something right...right?

Anyone from Apple wishing to send me a free iPhone 3G please ensure its the 16gb one and feel free to chuck in a mac book and a maybe an iTouch for my sister! Heres an iPhone spoof ad which is kind of funny.


iPhone Ad: This is Susan from Sascha on Vimeo.