Yeah I know the Duffy Diet Coke ad has been around for a while but I have resisted commenting on it until it was absolutely necessary. Now is the time dear friends. Some of these ads that are aimed at women often involve a man of sorts not a real man like myself but one who obviously goes to the gym too much and has a personal trainer and he probably hasn't heard of junk food.
Well Diet Coke had the 1130 campaign which was huge and involved a man who women could swoon over. Now Diet Coke have Duffy on her bike belting out a song. Duffy is a 'popular' artist who has Grammys and Brit awards so her appeal may be wide and I am sure she has a varied fan base with the majority of her fans being women (Diet Coke is aimed at women of course).
Unfortunately, I do not like the ad that much maybe if it was funnier or maybe a bit simpler it would have been great but it seems very cliche and very forced. It seems to try too hard to wink at the women watching the ad and say just be yourselves girls. Maybe it can interpreted as empowering to women but then again maybe it cant. Although, I don't like it that much I appreciate there must have been some form of research which relates to this new angle by diet coke and it will be interesting to what diet coke do next with their ad campaigns.
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