Tuesday, 26 May 2009

ugly people dont like to be called ugly



I found this in Campaign a few weeks back and I forgot to post it. Its kind of funny. The guys who came up with it have a sense of humour and maybe they have a point but overall they are just bitter....very bitter. I do think its funny in a way but its just a bit childish too. There could be a lot more creativity in the world not just in advertising maybe children should be encouraged to think more creatively. instead of stabbing an enemy plan an elaborate video recorded prank that will give you kudos amongst your peers and it will probably be a hit on Youtube too. Instead of stealing from a shop creatively think of a way of earning money to buy food....these are just thoughts....no idea is a bad idea I heard someone say once.

Thursday, 21 May 2009

This I Like....

I spotted this viral on another blog so I decided to steal....whoops I mean borrow it and put it on my blog.Its really cool and its got a cool song, awesome visuals and a simple message also it fits in with the Lacoste brand really well. I feel the length of it is execellent as its not too long to bore you and its short enough to leave you asking for more (but not too much more). The songs by someone called Yuksek...im not familar with this guy but I think he could be set for big things as I have seen a poster of his in Shoreditch (aka trend city) which is like the cool trendy capital of London. I think music plays a big part in advertising and its probably a two way process as advertising allows music to be heard by a different audience at times. Yusek fans may now like or purchase Lacoste and Lacoste shoppers may purchase/download Yusek's album its like a cool partnership. If any Lacoste guys want to send me free stuff for the free promotion just message me!

Sunday, 10 May 2009

Speaking of Flash mobs....



Well Beyonce is having a gig sponsored by trident....trident gum not the trident the police anti gun crime campaign. This flash mob was a good idea as her video has been imitated all over the web and it is a pretty cool video. I'm not just saying that because I am Beyonce fan either! The mob contains various attractive some would say sexy dancers who look easy on the eye dancing around in a Lycra outfits....Im not complaining I just wished I was invited! I think it was a good idea I just hope I don't see a plethora of flash mobs/guerrilla marketing videos throughout the summer.

Heres a parody of it below from Saturday Night Live in America featuring Justin Timberlake....

High Expectations....



T-Mobile have their new ad out and its a massive sing song at a top London landmark. I like the idea but after the dance one at Liverpool street maybe the bar was set too high? I think it is not as great as the previous one but its still a very well planned and organised campaign. It first went out during Britains Got Talent which is a big ratings puller I believe....I don't really care for the show much but its a good idea as I am sure millions of viewers in the UK love the show and love the ad.

There is even a quick shot of Pink for some reason. I am not her biggest fan but I admit she seems to have wide appeal with her rock/pop/urban style of music. I had friends recieve text messages from t-mobile before the ads first viewing informing them that the ad was going to be on. So its a good use of different mediums and the ad encourages people to look at the t-mobile youtube page so its very integrated too. I give this a thumbs up because its pretty cool and this whole flash mob thing is very 'in' at the moment.