High Expectations....

T-Mobile have their new ad out and its a massive sing song at a top London landmark. I like the idea but after the dance one at Liverpool street maybe the bar was set too high? I think it is not as great as the previous one but its still a very well planned and organised campaign. It first went out during Britains Got Talent which is a big ratings puller I believe....I don't really care for the show much but its a good idea as I am sure millions of viewers in the UK love the show and love the ad.

There is even a quick shot of Pink for some reason. I am not her biggest fan but I admit she seems to have wide appeal with her rock/pop/urban style of music. I had friends recieve text messages from t-mobile before the ads first viewing informing them that the ad was going to be on. So its a good use of different mediums and the ad encourages people to look at the t-mobile youtube page so its very integrated too. I give this a thumbs up because its pretty cool and this whole flash mob thing is very 'in' at the moment.