Yahoo have launched a huge big budget marketing campaign. Its an interesting concept playing on the suggestion that Yahoo makes the internet much more personalised. I actually like the pictures used becuase the images used are kind of quirky and a little bit geeky looking. I feel that too many campaigns have what I would term as 'cool people' in them. I especially liked the picture of the guy with his face all zipped up in his jacket. It didn't seem to get a great response from brand republic's readers but I liked it all the same. Unfortunately, I can't see it working...you could get that fancy and well dressed ad ageny from hit Emmy award winning show Mad Men and it still wouldn't save Yahoo! You could get the greatest creative minds in ad land plus Einsten, Hawkins, Shakespeare, Tim Burton, Alan Sugar and all of the dragons on dragons den but they still couldn't save Yahoo! Google is too powerful, Twitter is too popular and Facebook is too useful. Yahoo may have to settle for a lesser role unless they can come up with innovative applications, cooler products, better software or a brand new ingenous search engine.
