Be The Diiference...Emotional advertising

Its a new football season and the billion dollar football industry makes sports giants Nike come up with some interesting new ads. The concept/message is be the difference! Which singles out Nikes audience to copy their heroes, who are very rich, talented and exceptional footballers to be the difference. The ad above uses Arsenal and England star Theo Walcott. I feel it has a more emotional appeal as it shows that Theo is human he mentions how his speed (his biggest asset) is not enough...he needs to be the difference. Its very well researched as anyone who has played football would love to be the special player on their team the one who is the difference between success and failure. Its shot an interesting way and I think Nike has their football marketing spot on. I haven't seen a crap ad/concept yet. The ad below is of French footballer Franck Ribery who is awesome at football but not as awesome at acting.