I know what you are thinking....Alex? Why lower the tone of this blog by posting a well lit and perfeectly taken photo of a lady in her underwear. Well it is not just any old underwear from Primark. It is infact quality lingerie from Real Madrid FC. They spent over £200 million pounds on new players this summer and insted of going on money-spinning tours to Asia or creating personalised Xmas cards or introducing a third/fourth kit they instead decide to bring out this range of hilaroius Real Madrid underwear. There is a mens range but I couldn't find that picture by couldn't find I mean I didnt look.
This form of brand diversification is interesting and all jokes aside it's actually not a terrible idea. The world's biggest club having a huge range of merchandise which now includes lingerie, this is not the greatest of ideas but I can see this working. Real Madrid have a 90,000 seater stadium, a huge fanbase across the world and are huge in the lucrative Asian market. The team plays Champions League football every season, buys the best players and is very succesful. The Real Madrid brand is healthy so it just goes to show some brands will work in many different markets while others will not. Check out the West Ham lingerie below as worn by pop sensation Katy Perry. It is also going on sale at a West Ham shop near you for a limited time for a whopping £300. I know the East End of London is not as glamourous as Madrid but who cares its Christmas!
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