Nike, Again...I know, I know

I am not sponsored or endorsed by Nike but they always get it so right. I am a big Nike fan as previous readers may know. It's so right it's wrong, right? If you are not sure what I mean take a look at the viral below.



Well thats the end of the post, it looks easy but it's hard work I am sure the account handlers, the creatives, the tv producers, the planners, the client and the production company all worked extremly hard to ensure this ad come out so well. Thats how it's done guys!

Sampling a good idea..

Check out this very cool sampling vending machine...

I saw this interesting idea online in new business and entrepreneurial ideas hot spot Springwise and I think it's actually amazing. The concept is a simple one, passers by send a sms to a vending machine to receive a code to allow them to get free samples from a vending machine. It does sound a little crazy but I think it's an excellent way to get people to actively engage in the sampling process. Secretly, I wish I had thought of this concept but we all know I haven't! Anyway I think it's a great way to improve and enhance the sampling process I can see this catching on big time.