Check out this very cool sampling vending machine...
I saw this interesting idea online in new business and entrepreneurial ideas hot spot Springwise and I think it's actually amazing. The concept is a simple one, passers by send a sms to a vending machine to receive a code to allow them to get free samples from a vending machine. It does sound a little crazy but I think it's an excellent way to get people to actively engage in the sampling process. Secretly, I wish I had thought of this concept but we all know I haven't! Anyway I think it's a great way to improve and enhance the sampling process I can see this catching on big time.
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