Nike...Recession Proof.....Probably!

Here is the new Nike ad with Wayne Rooney and Rio and a host of other stars. Its a nice ad aimed at football fans that love to show off their skills. It reminds me of the old Nike 3 on 3 'Scorpion' ad and competition. I remember playing in one of the Nike 3 on 3 competitions with some mates we got to the quarter finals I think I'm not too sure though. Here is the viral of Rooney getting nutmegged by another player its pretty awesome...well awesome because of Rio's reactions.





This left me thinking that Nike is recession proof I'm sure everyone in Niketown (oxford Street) and in Nike UK HQ is not worrying over their jobs! They have a tournament which asks football fans/players to show their skills in tournaments and a radio ad which was aimed at starting a (friendly) rivalry. The radio ad had northern sounding people slagging off London saying London has no skill (at football) good stuff really. Also the ad coincides with new Nike football trainers or AstroTurfs as we used to call them. Its good stuff heres the actual ad.



Here's the viral/verbal attack on 'London' which I can see inspiring loads of people into defending London's honour without using knife/gun but through the medium of football.

Its not annoying.....in a good way

This Barclaycard ad has been around for a few months now and I still like it. I really do. For some reason when I first saw it i thought to myself that the song was brilliant and the ad was good but it will probably start annoying me in a few weeks. Well that hasn't happened I actually like it and I love that song even more.....I really want to go on a flume/water slide like that it would be great! I just saw it on TV and I lapped it up all over again. I guess if an ad still captures your attention while your just chillaxing its a well planned and well delivered piece of work.

Brilliant.....just brilliant

If I had to give out awards I would give this ten gold stars or at least a blue peter badge its just really good. Funny, very funny in fact with a good message! A good way to highlight that cravendale is really pure milk that is filtered. I just want to mention I don't work for cravendale or w+k.........yet! I think the length is good too 30 seconds very nice!

Hmmm not really pushing my buttons

This BT ad is part of a series of ads it was good to begin with but now I am bored of them.....bored like I am of Eastenders or Hollyoaks. I think it was a great idea and was well executed with a nice level of realism and humour but now I am bored of these ads, they're not even funny anymore at least humour which is boredom's lifelong foe could have saved me from not liking this ad anymore. Three ways to improve this ad:

1) Use some new characters or a whole new family scenario
2) Make it funnier and punchier if you know what I mean
3) Maybe even an animated family that could have their own digital campaigns too....like websites, blogs, twitter accounts. With characters being families who live in the same street/neighbourhood could be more compelling and more interesting

I am available for freelance work I charge a very low fee....very low indeed! Unfortunately, I cant find the new one but you have probably seen it.

This is a good old BT ad I remember this vividly!



good stuff one of the previous (recent) BT ads

Adidas looking cool....so cool its ice cold

Great ads from Adidas....it has David Beckham, Estelle, Missy Elliot, Katy Perry, The Ting Tings and loads more.....I like it as it looks cool, great music and a lot of celeb cameos. What can I say i am easily pleased at times.



heres the invite.....its a pretty simple idea but works really well.

Racism in advertising...so they say

Oh Yea! I came across this article from the Guardian who claim breaking into the advertising industry is impossible for someone like me as I am not middle class or white! I was disappointed but realised I may not be middle class technically but my family does live in a middle class (not that ghetto) part of London and my name sounds very posh and cool so I think I still might make it in the advertising industry. Hurrah!

The Guardian claims "And yet it's an industry perceived as being riddled with institutional snobbery and elitism" and "There's a self-reinforcing cycle of largely white, middle class, university-educated students who are friends and family of similar people already employed throughout the top levels of the industry," and finally "Sure enough, a recent IPA survey found that only 6% of advertising people come from ethnic backgrounds - not so bad compared with the national average of 8%, but pretty shocking when compared with the London figure of 40%"

Well on a serious note I hope this is not the case. Despite my limited ad agency experience I can say that when I was on a recent work placement (in Jan 2009) for a top ad agency I was probably one of four other black people in the whole agency. I really do hope that if you show a genuine interest, a lot of ambition and are willing to work hard then anyone white/black/green can make it in their desired industry. Everyone at the agency I worked at was lovely and never seemed to interact with me less because I was black in fact they were all very, very helpful and friendly.

Guardian Article click here

Superbowl was last week.......

Im talking about it now because I am fashionably late......

The Doritos Ad was voted the best or most watched....I like it I really do. Its just a simple ad which uses humour in a funny way. It reminds me of the Simpson episode when Homer hysterically laughs at a man getting hit with a football in the groin. The guys who created it have won a million dollars and I think that it should be an idea applied to a company in Britain. Maybe Swiftcover could have thought of this! Here is the ad, it kind of makes my goal of working in advertising look a little bit more achievable.

pretty cool ads...selling cars

Heres the new Vauxhall ad for their Insignia car which replaces the Vectra. I like it as its like a film trailer and I can see this ad doing really well for Vauxhall. This ad is pretty simple and highlights all the attributes and benefits of the car while making it look a little mysterious.



Heres the Ford KA ad it was done by Ogilvy London its really very cool and very creative I can only spot around 10 KAs in the advert...how many can you spot?
I really like this ad and I think the song fits the ad really well its good stuff!

Fragrances pt 2 - Gucci

Gucci also has a new fragrance out and it involves that age old fragrance trick of using a celebrity. Gucci is using actor James Franco (Spiderman 1-3, Pineapple Express and Milk).....He may not be the biggest Hollywood star but I remember reading American GQ magazine (when i was in America of course) which claimed he was going to be the next James Dean. So this could work for Gucci, the ad is a little ambiguous and is shot in black and white as usual.

The tag line is 'when the world is changing I will be the same' could this be in reference to the worlds economic problems?...maybe....probably....maybe not who cares!

I am King - Fragrance

This is Sean Combs aka P.Diddy (aka puff Daddys) new fragrance it is called I am king and its mini movie/promo video is posted below. It is quiet epic and its theme is James Bond meets millionaire playboy styleee. This is Sean John (P.diddys fashion label) second fragrance and his first, Unforgivable was a huge success worldwide. Sean has a clever marketing tactic with this campaign he is giving people the chance to win a luxurious competition if they can explain why they are a king. Sean is doing this to empower men.....so he says but I think its a good marketing ploy as which young man wouldn't want to go shopping and clubbing with a with a millionaire playboy party animal music mogul?...I know I would! Here's the mini movie....




Here's sean explaining the competition

cadburys spoof....

Here is a spoof of the recent cadburys ad......if something is spoofed it usually means its doing a good job. The ad is starting to grow on me a wee bit but that could be due to shear repetition. Take a look-see

I was not too impressed by these two ads

The Nintendo Wii has changed the games industry and although the Redknapps are nice people.....why were they selected to do this ad? The one with girls aloud makes sense as they are currently really successful and because of Cheryl Cole they are very popular...but the Redknapps? nice try though 3/10.



The next is categorically terrible.....I don't like this at all. I find it lacks any creativity and the 'celeb' does not strengthen or give a good endorsement to the swiftcover brand....tut tut tut....1 out of 10

I would have gone for anything rather than a half naked old rockstar dude! Even a 30 second voice over detailing that swiftcover offers customers their insurance details online would have been much more effective.

Virals that make me giggle like 12 year old school girl

I think Durex has the viral scene pretty well on lock (as the kids say these days) I have seen quite a few virals from Durex and they are always pretty funny and a little bit risque!



This next one is really funny especially at the end....I guess theres the opportunity to be more creative and risky with virals but too risky could be bad pr....if you believe in that kind of thing...i give it a 9 out of 10!



The next one is simply hilarious and clever....i give it a 10 out of 10! I believe humour is sometimes the best thing to use when advertising sensitive brands/products.

Cool Ad its definetly in my top 10.....

cool, creative, compelling and funny. I give virgin a 10 out of 10 for this one as it sticks its tongue out at BA.

Doing it not so properly (i give it 5 out of 10 )

this was a nice idea but i just wasn't feeling the eyebrows thing at all! Although, I am sure this ad has been talked about, critiqued and blogged about alot which is still not a bad achievement....or is it?



Cadbury Eyebrows from Nils-Petter Lovgren on Vimeo.

Doing it properly (9 out of 10)

This is probably my favourite ad of all time and the reason behind my unhealthy interest in marketing! This was back in the day in 1996 (great year i was 11 at the time, back before a credit crunch or an economic downturn)



Here is nike doing it again and I thought it was executed really well ...Guy Ritchie directed it which was nice of him.


Nike:Take It To The Next Level - Directors Cut (HD) from malcolm md on Vimeo.

The Start of Something......(insert superlative)

Welcome!

I have actually done it......I decided my opinions matter soo much to soo many people and now you, the reader can gain an insight into some really cool thoughts in regards to advertising/marketing/comms. I should really call this blog reallyfunnycoolstufftodowithadvertisingandmarketing but that is not a sanppy title.