This is Sean Combs aka P.Diddy (aka puff Daddys) new fragrance it is called I am king and its mini movie/promo video is posted below. It is quiet epic and its theme is James Bond meets millionaire playboy styleee. This is Sean John (P.diddys fashion label) second fragrance and his first, Unforgivable was a huge success worldwide. Sean has a clever marketing tactic with this campaign he is giving people the chance to win a luxurious competition if they can explain why they are a king. Sean is doing this to empower men.....so he says but I think its a good marketing ploy as which young man wouldn't want to go shopping and clubbing with a with a millionaire playboy party animal music mogul?...I know I would! Here's the mini movie....
Here's sean explaining the competition
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