Oh Yea! I came across this article from the Guardian who claim breaking into the advertising industry is impossible for someone like me as I am not middle class or white! I was disappointed but realised I may not be middle class technically but my family does live in a middle class (not that ghetto) part of London and my name sounds very posh and cool so I think I still might make it in the advertising industry. Hurrah!
The Guardian claims "And yet it's an industry perceived as being riddled with institutional snobbery and elitism" and "There's a self-reinforcing cycle of largely white, middle class, university-educated students who are friends and family of similar people already employed throughout the top levels of the industry," and finally "Sure enough, a recent IPA survey found that only 6% of advertising people come from ethnic backgrounds - not so bad compared with the national average of 8%, but pretty shocking when compared with the London figure of 40%"
Well on a serious note I hope this is not the case. Despite my limited ad agency experience I can say that when I was on a recent work placement (in Jan 2009) for a top ad agency I was probably one of four other black people in the whole agency. I really do hope that if you show a genuine interest, a lot of ambition and are willing to work hard then anyone white/black/green can make it in their desired industry. Everyone at the agency I worked at was lovely and never seemed to interact with me less because I was black in fact they were all very, very helpful and friendly.
Guardian Article click here
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