Gucci also has a new fragrance out and it involves that age old fragrance trick of using a celebrity. Gucci is using actor James Franco (Spiderman 1-3, Pineapple Express and Milk).....He may not be the biggest Hollywood star but I remember reading American GQ magazine (when i was in America of course) which claimed he was going to be the next James Dean. So this could work for Gucci, the ad is a little ambiguous and is shot in black and white as usual.
The tag line is 'when the world is changing I will be the same' could this be in reference to the worlds economic problems?...maybe....probably....maybe not who cares!
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