Mickey D's for everyone

Here is a an interesting approach to fast food advertising. I have seen this frequently this week and I think it's really good. It's a light hearted and well thought out advert. The concept of Mc Donald's being for everyone is an interesting concept as very few businesses have mass appeal and Mickey D's is one of them. Whether you pop in for a quick lunch or you want to take advantage of the free WI-Fi or if your just after the happy meal for your child Mc D's is for you, proving it really has mass appeal. Although, some health conscious people may not be fans of Mickey D's but I am pretty sure just by telling a friend the pitfalls of eating at Mc Donald's only leads to that person who is being encouraged not to eat a Big Mac craving a Big Mac even more....well it does for me anyway.

I visited Mc Donald's in London and it was like something off the ad.....England football fans were getting a bit to eat before the big match, tourists were chowing down while keeping an eye on their suitcases and train timetables, business looking people were tucking in and there actually was some guy on a laptop, whether or not he was on the internet is another question but it was pretty diverse nonetheless. The only thing the advert doesn't show is the long but quickly moving queue, the amazingly poor toilets (like in that film Trainspotting) and the mayhem of a very busy fast food chain. Overall it's an interesing concept and they seem to have every type of consumer represented. Well Mc Dizzles has changed and here is an old school Mickey D ad from before I was even born....nice strapline 'its a good time for great taste' someone should re-use that.

Amazing Nike do it again

This is how it should be done but rarely is. It shows a deeper understanding of the consumer. Any keen football player whether they are the star for their 5 a side team or a super sub for their Sunday league team would love this. It is so simple but works so well. Buy the boots, get the code, enter the code and improve your game through the tutorials. The training tips are given by Barcelona, the current Spanish and European champions. Barca are known for their stylish yet high tempo football. The kind of sexy football that only happens on Fifa or Pro Evo. As if that wasn't enough Iniesta (an awesome footballer) and Cesc Febregas (another awesome player) are both thrown into the mix. Its an interesting strategy that will work wonderfully for Nike.

3D TV without those silly specs

As the diagram above shows 3D TV is a reality which could be coming to your home soon. Well, according to an article from the BBC 3D TV is a distinct possibility. Channel 4 have already had a 3D TV trail a few weeks ago and some sport matches have also been trialed in 3D. Sky have also announced that they plan on having 3D TV channel by 2010. This is pretty exciting as the thought of watching 3D TV sounds unreal. I think it could also have various benefits for advertisers too. Products could be advertised in more creative ways. Products would appear sharper and I am sure this advance in technology would change the way TV advertising is conducted. Although, maybe I am getting a little ahead of myself as it could be years before 3D TV is as common as HD TV and technically HD TV is still growing and has not taken off yet. Additionally, the article from the BBC also highlights the difficulty broadcasters face in providing 3D. It is very interesting just to consider the impact 3D TV could have and you wouldn't need to wear thos silly red and blue specs!

Diversity in the industry......

http://community.brandrepublic.com/blogs/rory_sutherlands_blog/archive/2009/08/30/the-ipa-oxbridge-and-lap-dancers.aspx

I came across an interesting article today which made me sit up straight, rub my eyes and clear my throat all at the same time. I was intrigued by the title and decided this article did not deserve a quick skim read. Instead it deserved my undivided attention and an open mind. Unfortunately, the issue was dodged it was a very poor article that the author put together. It was boring and had no real relevance.

The title was ‘Oxbridge and Lap Dancers’ and it was a blog entry from Rory Sutherland, big ad land cheese and top IPA thingamajig. The title intrigued me and his use of the word 'diversity' made me think I would be reading a well written blog entry about the lack of ethnic minorities in the industry and of women in senior positions. Although, I admit I am not 100% sure about the lack of women as during my experience I have come across various female account directors, account managers and managing directors. I was hoping for an interesting article about diversity in the workplace but unfortunately I was left disappointed.

The article coped out in my opinion as I have read articles which detail the lack of ethnic minorities in advertising and the lack of women in senior roles. This could have been a thoroughly engaging and honest look at the issues through the eyes of a well respected and intelligent ad land head honcho. At least we know who won out of the Oxford and Cambridge beef...Oxford have as there appears to be more Oxford guys in the industry than Cambridge...hooray (I think). I like Rory’s blog and he seems like an interesting guy but I think he didn’t want to cause any controversy.

Nice.......

It's a whole new month and I have already noticed my local Sainsbury's getting ready for Christmas which is worrying. Well this ad for Dixons has cheered me up it is one I see on my daily commute. It's a very Simple and effective piece of writing. It has a simple message which is 'Dixons - the last place you want to go'. I know from my own experiences that when shopping for an electrical item I do shop around and compare prices and this campaign works really well.



It's made me smile on the moving sauna that is the tube and I think it's a well crafted and well presented ad which will reach millions of commuters everyday. The call to action is good too, with the dixons website clearly displayed. Maybe some commuter will check Dixon's website on his smartphone as he walks to work. Top marks all around I say!