It's a whole new month and I have already noticed my local Sainsbury's getting ready for Christmas which is worrying. Well this ad for Dixons has cheered me up it is one I see on my daily commute. It's a very Simple and effective piece of writing. It has a simple message which is 'Dixons - the last place you want to go'. I know from my own experiences that when shopping for an electrical item I do shop around and compare prices and this campaign works really well.
It's made me smile on the moving sauna that is the tube and I think it's a well crafted and well presented ad which will reach millions of commuters everyday. The call to action is good too, with the dixons website clearly displayed. Maybe some commuter will check Dixon's website on his smartphone as he walks to work. Top marks all around I say!
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