Mickey D's for everyone

Here is a an interesting approach to fast food advertising. I have seen this frequently this week and I think it's really good. It's a light hearted and well thought out advert. The concept of Mc Donald's being for everyone is an interesting concept as very few businesses have mass appeal and Mickey D's is one of them. Whether you pop in for a quick lunch or you want to take advantage of the free WI-Fi or if your just after the happy meal for your child Mc D's is for you, proving it really has mass appeal. Although, some health conscious people may not be fans of Mickey D's but I am pretty sure just by telling a friend the pitfalls of eating at Mc Donald's only leads to that person who is being encouraged not to eat a Big Mac craving a Big Mac even more....well it does for me anyway.

I visited Mc Donald's in London and it was like something off the ad.....England football fans were getting a bit to eat before the big match, tourists were chowing down while keeping an eye on their suitcases and train timetables, business looking people were tucking in and there actually was some guy on a laptop, whether or not he was on the internet is another question but it was pretty diverse nonetheless. The only thing the advert doesn't show is the long but quickly moving queue, the amazingly poor toilets (like in that film Trainspotting) and the mayhem of a very busy fast food chain. Overall it's an interesing concept and they seem to have every type of consumer represented. Well Mc Dizzles has changed and here is an old school Mickey D ad from before I was even born....nice strapline 'its a good time for great taste' someone should re-use that.