This is how it should be done but rarely is. It shows a deeper understanding of the consumer. Any keen football player whether they are the star for their 5 a side team or a super sub for their Sunday league team would love this. It is so simple but works so well. Buy the boots, get the code, enter the code and improve your game through the tutorials. The training tips are given by Barcelona, the current Spanish and European champions. Barca are known for their stylish yet high tempo football. The kind of sexy football that only happens on Fifa or Pro Evo. As if that wasn't enough Iniesta (an awesome footballer) and Cesc Febregas (another awesome player) are both thrown into the mix. Its an interesting strategy that will work wonderfully for Nike.
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